After the Wittij Consulting name was established, it was time for a slogan. After coming up dry using internal capabilities, I decided to outsource and run a slogan contest on a crowd-sourcing site to come up with a tag line for our web presence. There may have been a few, er, slogan bloopers.
Before we get to those, let me share this: I do not regret the approach and am very happy with the end result.
Wittij Consulting. Your vision. Our expertise.
I like that it recognizes the vision of our clients and the fact that we are experts, but I also like that together they represent our core value proposition - that our clients utilize our expertise to realize their visions.
The approach was not without its challenges. I received 280 entries for the contest, none of which was actually "Your vision. Our expertise." However, few were of a similar vein and provided the right inspiration.
Anyway, without further ado, here are some of my “favorites” that did not win. I left out the countless entries that substituted “I.T.” for “it” in a play on words, like "Making IT work."
For optimal aural enjoyment, you really need to say the company name before each, so I added it in for you.1Always be branding!
My hands down favorite, which would actually be gold for the right company in the right industry, was "Step in a pile of should."
Maybe I'll try that out as my standard article sign-off:
Wittij Consulting. Step in a pile of should.
Circling back to our slogan winner,
Your vision. Our expertise.
If you love how it rolls off the tongue, or even if you don't, drop us a line at [email protected], call (401) 340-1400, or click the “contact us” button below to see if we can help! We'd love to make your vision a reality.
Like the tagline says: Our reputation is our success. If we can do great things for you, we will. If we can’t, we’ll say so.